
Cultural Communication & Digital Humanities Scholar
As a scholar and researcher, I explore how cultural narratives and digital media shape our understanding of history, society, and human connection. Through my work on online reviews and the concept of Built Simulacra, I investigate how hyperreal environments and digital platforms mediate cultural representation, commodify symbols, and influence societal perceptions.
100%
Collaboration Success
9
Community Engagements
13
Digital Humanities Contributions Completed
UX Researcher
I also research into Human Experience and Technology through User-Centered Design and Research, how online interactions, reviews, and digital environments reflect cultural narratives and communication patterns to shape meaningful digital experiences.

Online Experience Design
I research how digital platforms serve as spaces for storytelling, shaping collective cultural memory and identity through user-generated content.

(Auto)Ethnographic Insights for UX
I use both autoethographic and ethnographic research methods to explore contexts of user interactions, enhancing the authenticity of digital experiences.

Semantic Networks in Digital Media
I analyze language patterns and semantic networks in online reviews to uncover deeper insights into cultural narratives and user expectations.

Hyperreality in User Design
I explore how themed digital environments and online reviews construct hyperreal experiences, influencing perceptions of culture and place.

Digital Humanities in UX
I apply principles from digital humanities to critically examine how technology mediates cultural interactions and shapes user experiences.

Semantic Networks in Digital Media
I analyze language patterns and semantic networks in online reviews to uncover deeper insights into cultural narratives and user expectations.
My Research Dynamics

Representation and Simulacra
My work explores how digital platforms transform the perception and interaction with cultural and historical landmarks.

Humanistic Insights for Digital Design
Through the integration of historical and cultural narratives, I contribute insights for creating meaningful and engaging digital experiences.

Tourist Imaginaries and Cultural Perception
I study how digital media and online reviews shape tourist imaginaries, influencing how cultural landmarks, are or are not imagined, experienced, and remembered.

Testimonials
Nadia S.
Environmental Engineering Student at Michigan Tech, USA
Thank you for coming in each day with a big smile on your face and sharing laughter and joy with our class. Keep spreading joy and being who you are, you are making a true impact on students and people around you! It was a pleasure to be in your class.
★★★★★
Prof. Tunde Ope-Davies
Director, Center for Digital Humanities, University of Lagos, Nigeria
James is a fantastic colleague and scholar in Digital Humanities. He also possesses the qualities of a good researcher and transformational leader such as, an insatiable thirst for solving complex evidence-based problems. He has an open mind and the ability to adapt to new applications and new environments…
Prof. Adenike Akinjobi
Chairperson, English Language Clinic Program, University of Ibadan, Nigeria
James’ dedication to research is unparalleled, and his ability to apply theoretical knowledge in practical contexts is truly impressive. His work has consistently demonstrated a deep understanding of the complexities of language, culture and its intersections with power, identity, and other areas of humanities. His contributions to the field are invaluable, and I have no doubt that his research will continue to inspire and inform future generations of scholars.
★★★★★
Dr. Stefka Hristova
Professor of Digital Media, Humanities, Michigan Tech, USA
James’ research stands at the intersection of technology, cultural communication and social dynamics of complaint on digital space. This research probes intricately into the complexities of power relations and social discourse, particularly in the context of online complaints. The theoretical frameworks he utilizes and the methodological rigor he demonstrates are indeed remarkable, contributing to pioneering scholarship in the field of cultural communication.
★★★★★
Prof. Dr. Franciska de Jong
Professor of e-Research for the Humanities at Utrecht University, The Netherlands
One aspect of Akinola’s research that I find particularly laudable is its tangible application and impact. His focus on the intricacies of complaint as a genre of discourse aligns remarkably with the real-world challenges faced in various sectors, especially within the hospitality industry. This emphasis on improving customer satisfaction resonates deeply with the socio-economic success of the United States.
Dr. Alexander Gil Fuentes
Professor & Research Faculty of Digital Humanities, Yale University, USA
His research possesses implications that reach far beyond the academic sphere. His discoveries may shape both private and public sector policies and practices. Efficient complaint
management, as emphasized by his research, can augment customer satisfaction, enhance business reputations, and foster economic expansion. In our era, where online reviews can determine the fate of a business, Ayodele’s scholarship is of unparalleled significance.
★★★★★
Dr. Barbara Bordalejo
Director, Canterbury Tales Project
Publishing Director, Scholarly Digital Editions, Canada
I have had the enormous privilege to acquaint myself with Mr. Akinola’s research and its profound implications on the global academic community, particularly within the spheres of technology, communication, and digital humanities. His work, characterized by its innovative approach and commitment to social justice, not only resonates with current academic paradigms but serves as a
beacon for future research.
★★★★★
Wallace Southerland III, Ph.D.
Vice President for Student Affairs, Millikin University, USA
I worked closely with Dr. Akinola during his Presidency of the African Students Organization (ASO) while I was Vice President of Student Affairs and Dean of Students at MTU. At the time, the organization experienced a remarkable 65% surge in active membership, a growth facilitated by his implementation of wellness and educational programs and the
launch of innovative initiatives. Dr. Akinola is a scholar and leader of exceptional caliber. His contributions to academia, community engagement, and institutional leadership make him an invaluable asset to any organization.
Prof Menno van Zaanen
Professor in Digital Humanities at North-West University, Potchefstroom, South Africa,
Dr. Akinola has been a member of the program committee for the Resources for African Indigenous Language (RAIL) workshop from the start of the series in 2019. His commitment exemplifies his dedication to advancing the field of African indigenous languages. His sustained commitment to this endeavor, despite his change in location, shows the significance of his membership and high-lights the profound impact of his contributions over time.
★★★★★